Unique and Innovative Catering Concepts

With over fifteen concepts entirely designed and developed in-house, Newrest’s Marketing & Design department is a true differentiating asset for the Group.

A Marketing and Design Team at the heart of trends

Every year, on a continuous basis, our Marketing team conducts in-depth monitoring to analyze evolving consumer trends, identify emerging signals, and anticipate guest expectations. This expertise feeds into strong strategic thinking, from which concepts are developed over several months, from the initial idea to operational deployment in collaboration with the Design team.

Designed with high standards, these concepts reflect identified trends while ensuring long-term relevance and alignment with Newrest’s values. Their goal is to deliver a complete and optimized experience, both culinary and throughout the dining journey. In 2026, our creations are notably inspired by regenerative, forward-thinking dynamics and a strong desire for escape.

A diverse portfolio of concepts

From school cafeterias to corporate restaurants, as well as military facilities and remote sites, the diversity of catering environments requires tailored solutions. This diversity is not a constraint, but a driver of creativity.

Present in varied contexts such as onboard aircraft, trains, and industrial sites, the Marketing & Design department develops concepts capable of precisely meeting the expectations of each audience.

Each type of guest has its own concept: with a distinct identity, adapted products and offerings, a modern atmosphere, and service staff trained to meet specific expectations. This ranges from colorful and educational concepts for children to solutions tailored for elderly people, as well as dining offers specifically designed for employees’ meal and coffee breaks.

Focus on Attitudes: a response to new corporate dining habits

Among the corporate catering concepts is Attitudes, launched six years ago and reinvented in 2026. This evolution responds to constantly changing needs: an increasing demand for site hyper-personalization and greater flexibility from companies.

This Attitudes 2.0 version offers a modular concept, capable of adapting to the constraints of different restaurant sites. In smaller locations, a single service line concentrates a varied offering within an optimized space, ensuring both efficiency and user comfort.

For larger sites or those seeking a richer culinary experience, Attitudes is available through multiple counters in a “food court” spirit, where several dining options coexist, allowing everyone to choose according to their preferences.

Companies can compose their offering from a selection of 12 themed kiosks, each providing a distinct culinary experience: Burger’In, Soy & Ginger, or Globe Trotter, among others. This diversity meets the varied tastes of guests while taking into account their dietary needs and habits.

Among these kiosks, the Brasserie concept stands out as one of the most popular. It showcases classic bistro cuisine, offering guests an authentic, generous, and convivial experience rooted in timeless gastronomy.

Each kiosk benefits from a strong visual identity, helping to create a modern and welcoming atmosphere within the new Attitudes restaurants.

This global approach is reinforced by an annual animation program, also designed by the Marketing and Design teams. Each year, a theme is highlighted through monthly events, bringing rhythm to the restaurant’s life and enriching the guest experience.