Culinary expertise
il y a 3 mois

Cheffie’s by Newrest concept evolves in Morocco

Afrique du nord

Newrest Morocco captivates guests with its Cheffie’s concept.

Catering is a fast-changing sector, which must adapt to the expectations and needs of customers and guests. Today’s customers no longer just want to eat, they want to enjoy a traditional, authentic culinary experience.

That’s why Newrest has developed its Cheffie’s concept, an innovative dining experience designed to satisfy guests from start to finish. The group takes care of every step of the customer journey, from welcome to order-taking, tasting and dining room service.


New openings and sites renovations

Cheffie’s restaurants are increasingly sought after by companies wishing to offer their employees genuine, authentic cuisine, fresh, local and seasonal produce, and a warm, welcoming atmosphere.

Customers include Safran (Labinal), world leader in aeronautical electrical systems, which has chosen the Cheffie’s concept for its Rabat site. The restaurant blends in perfectly with the environment and customer expectations, offering balanced, tasty and personalized menus.

The Caisse de dépôt et de gestion in Rabat, the BMCI bank in Casablanca and the regional soccer training center in Beni Mellal, all had their « Les Petits Plats du Chef” restaurants refurbished to make them more modern.

This year, 12 restaurants have been dressed in the concept’s image.


Very positive feedback from customers

As soon as the first sites were installed, the feedback was very positive. Guests were attracted by the originality, personality and authenticity of the concept. The culinary experience is complete, and accompanies them throughout their journey, thanks to clear, informative signage and decorative elements to make the premises more attractive and pleasant.

More than just a catering concept, guests were surprised to discover a real place to live and relax.

What’s more, with the concept’s color variations, Newrest was easily able to offer its customers an environment that reflected their personal tastes and requirements.


Newrest was thus able to captivate guests with its innovative, modular concept that combines quality, authenticity, and creativity.

jeu 02 2024

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