The TGV INOUI Bistro says Ciao to summer

This summer, passengers aboard Intercités trains and the TGV Bistro were treated to a refreshing experience with the kombucha drink created by French YouTuber Squeezie (with nearly 20 million subscribers).

Story of the brand

It was during a trip to Asia that he discovered kombucha, which quickly became a daily alternative to sodas. In May 2025, he launched his brand, Ciao Kombucha, with the goal of offering a healthy, low-sugar, probiotic-rich alternative while making kombucha more accessible to the general public.

An unprecedented success

Ciao Kombucha’s success sparked exceptional enthusiasm, leading to frequent stock shortages in points of sale across France. However, onboard TGV INOUI and Intercités trains, the drink remained available throughout the summer. This campaign generated millions of views online, notably thanks to a video created by Squeezie and his team specifically for the launch of Ciao Kombucha onboard. It surprised passengers, attracted a younger audience, and demonstrated that rail catering can effectively meet market expectations.

What is kombucha?

Kombucha is an ancient beverage, first mentioned in Asia over 2,000 years ago. It is a living drink resulting from the fermentation of sweetened tea. Naturally fizzy, slightly sweet, and often flavored (with fruits, herbs, spices…), it is best enjoyed chilled.

More than just a drink, kombucha embodies the spirit of discovery and the joy of sharing, inviting everyone to explore new taste experiences.