Newrest, sponsor of Perrine Laffont

Since February 2025, Newrest has become one of the key sponsors of Perrine Laffont, champion in mogul skiing. This partnership brings the business world closer to the world of high‑level sports.

Sport at the heart of Newrest’s identity

From the beginning, the group has grown around strong values that define its identity. Among them, sport and the Unlimited spirit are central pillars, reflecting self‑improvement, determination, teamwork, and performance. Committed to these principles, Newrest chooses to support top‑level athletes who share and embody these same values.

Perrine Laffont: French excellence in mogul skiing

The young woman has become a world reference in mogul skiing thanks to her outstanding career. A champion and multiple-time world titleholder, she represents French sporting excellence and inspires through her dedication, perseverance, and ambition.

Beyond her sporting achievements, she comes from the Pyrenees, a region that has shaped her journey and athletic development over the years. Newrest shares this same local connection, with its headquarters in Occitanie, making this partnership both symbolic and meaningful.

Sharing the same values, together

February 8th, 2025, marks the official launch of this collaboration, announced by Perrine through her first Instagram video on Newrest’s account.

This project goes beyond simple sponsorship: it’s a human and sporting journey, driven by the ambition to share these values with as many people as possible. Together, Newrest and Perrine Laffont are building a concrete partnership, based on shared commitments and a common vision.

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