MAD – Make A Difference – Drinks arrives in our Newrest restaurants in Geneva!

At Newrest Restauration SA, we are committed to innovating and offering products that align with our values. That is why we are delighted to welcome MAD – Make A Difference – Drinks to our corporate restaurants in Geneva!

A launch marked by exclusive tastings

To celebrate this collaboration, we organized three days of tastings in several of our restaurants in Geneva: Fondation Campus Biotech Geneva, Unlimitrust Campus By SICPA, and the World Intellectual Property Organization.

The goal was twofold: to introduce our guests to these unique drinks and to raise awareness of their positive impact. The result was as expected: general enthusiasm and very positive feedback!

On the menu of this refreshing and committed range:

• Natural Energy: A slightly sparkling drink made from elderflower and cascara (upcycled coffee fruit), offering a natural dose of caffeine.
  Impact: 1 kg of waste removed from rivers for each carton sold, in partnership with Everwave.
• Organic Matcha Schorle: An organic blend of apple and green tea, with no added sugar, for a healthy and tasty alternative.
  Impact: 1 pen for a child in support of education, thanks to our collaboration with Save the Children.
• Vitamin Water Strawberry: A drink enriched with iron and 8 essential vitamins, combining the sweetness of strawberry with the acidity of rhubarb.
  Impact: Support for young women through The Cycle’s “Happy Period” program, to fight anemia and menstrual taboos.
• Vitamin Water Lemon: a refreshing drink enriched with magnesium and 7 essential vitamins.
  Impact: 220 cm² of tropical forest protected per can sold in partnership with Adopt Rainforest.

MAD – Make A Difference – Drinks: more than just a drink, a commitment to positive impact

Drinking a MAD drink is much more than just a refreshing break. It is also a concrete commitment to the planet! Each drink is designed to add value not only in terms of flavor and vitamins but also in terms of environmental and social impact.

At Newrest Restauration SA, this initiative is fully in line with our CSR approach, which aims to promote more sustainable, ethical, and responsible products in our restaurants.

A big thank you to Ambroise Leclercq, co-founder of MAD – Make A Difference, for his presence and involvement in these tastings. His commitment and vision are an inspiration to promote more responsible consumption.

DRINK GOOD – DO GOOD

FOR MORE INFORMATION:

• Geneva: discover Newrest services in Geneva unit

• MAD – Make A Difference – Drinks website
• Newrest’s CSR Charter
• Newrest Restauration SA inaugurates a new catering service within WIPO in Geneva (CH)