COPAG and Newrest partnership: A high-stakes synergy growing over the years

Newrest Maroc, a leader in collective catering in Morocco, and COPAG (the Agricultural Production and Management Cooperative), based in Taroudant, have maintained an exceptional partnership for over 10 years. This collaboration, rooted in shared values of quality, sustainability, and social commitment, highlights Newrest’s excellence in managing a responsible and reliable supply chain.

A multifaceted commitment with COPAG

The partnership with COPAG embodies a multifaceted commitment: a demand for quality, a strong social responsibility, and a firm desire to protect the environment.

While ensuring high-quality products that meet strict client requirements, Newrest Maroc prioritizes local suppliers to support the Moroccan economy and regional prosperity. The partnership with COPAG enables Newrest Maroc to reinforce its values and commitments to the ecosystem in which the group operates.

CSR commitment and key figures

• Local sourcing: Newrest sources exclusively from national suppliers, with 99% of fruits and vegetables, 100% of milk and eggs, 95% of red meats and poultry, and 80% of poultry coming from Morocco.
• Short supply chains: 60% of Newrest’s catalog comes from short supply chains, reducing carbon footprint and supporting local producers.
• Economic impact: COPAG employs over 24,000 farmers, more than 9,500 direct employees, and includes 72 member cooperatives.

Thanks to this partnership, Newrest Maroc helps strengthen the direct economic impact on regions and promotes Moroccan products and know-how.

• A guarantee of quality: The processes and innovation used in COPAG factories ensure superior quality products that meet international standards.

“Newrest and COPAG have built a sustainable partnership rooted in values, and since then, COPAG products have been served to our concession catering clients.” — Anis Gherraby, Deputy General Manager, Newrest Maroc.

FOR MORE INFORMATION:

• Newrest Morocco launches its culinary training program
• Newrest Morocco: A year of commitment at the Souissi Retirement Home
• Newrest Morocco, quality catering at the heart of airports